What should we post on our company LinkedIn page, to help grow our property company?

Are you stuck on what to post on your LinkedIn company page? Despite being busy with delivery of your service it may feel like a huge task to create LinkedIn posts that are interesting, eye catching and professional. Maybe you started but found it difficult to maintain a consistent posting schedule, or had poor engagement in the past.

Or perhaps you don’t have a dedicated person to do it or the expertise in house. One property company I worked with tasked the content creation and distribution to the office manager, who had neither the time nor expertise. The result was inconsistent and unprofessional posts that created a bad impression for the company and a deflated office manager. Hiring a dedicated content producer for your company LinkedIn page and other channels is recommended for optimum results!

Advantage of LinkedIn company pages

A well-maintained LinkedIn company page has multiple benefits for your property company over personal profiles. It enhances the professional image and awareness of your business, provides a dedicated space to showcase your culture, news, thought leadership and job vacancies and can attract followers beyond individual networks.

By failing to post on your company LinkedIn page, you’re missing out on a HUGE opportunity to promote your company, showcase your services and attract new customers and staff – LinkedIn has a whopping 38 million users in the UK alone! The property and built environment industry is massive on LinkedIn, putting potential occupiers, contractors, developers, investors, agents and journalists at your fingertips.

Here are some tips on what to post on your company LinkedIn page to help grow your property company:

Show your people!

Back when I was training to be a news reporter, our tutor said that most readers were more interested in the photo and personal details of the subject rather than the actual story, which proved to be one of the most valuable lessons of the course!

As humans we are naturally interested in and remember other people. So (if your staff are willing,) share staff photos, achievements, milestones, and interviews - people do business with people after all.

Share Your News

Have you just bagged a new client, secured planning permission, or topped out on a development? Then post about it! These things may be run of the mill to you, but they also bring insight to your company, show you are busy, and may be just what your reader is interested in.

Use photos and graphics

Visuals make posts more appealing and memorable than text only posts, and entice your audience to stop and look. Photos of your people, in addition to shots of products or your services enforce human connection and help build trust. Graphics are a great way to get your message across, but make sure they are professional and in keeping with your branding!

Tag people

In the property world, it usually takes many different people and companies to complete a project – so don’t forget to tag them in your ‘Job done’ post. It not only shows your appreciation but is also likely to boost reach and engagement for your post: when you tag someone, they are more likely to like, share and comment on it, and your post may appear in the feeds of their connections. A win win!

Catch Communications specialises in PR and marketing for property companies and those in the built environment. We manage LinkedIn company pages and other social media; write and issue press releases, and provide copywriting, website management, awards entries and graphic design.

Get in touch: catherine@catchcommunications.co.uk